Jaehyuk Choi's profile

National Safety Council - Prescribed to Death

ROLE: Designer and Editor

I collaborated with the creative team on this project, taking on the role of creating 3D assets and editing videos for the campaign.
PRESCRIBED TO DEATH

In 2015, 22,000 Americans died from a prescription overdose. And most Americans think the opioid epidemic is a problem only for addicts. Prescribed to Death is a memorial that humanizes the devastation caused: using precision machine crafting, 22,000 faces of real-life fatalities were carved onto pills. The memorial is driving awareness through a nationwide tour, with many adding 'Warn Me' labels to insurance cards, demanding accountability from opioid prescribers.
National Safety Council - Prescribed to Death
Published:

National Safety Council - Prescribed to Death

Published: